mattdoucet wrote:

Every advertising campaign (and all marketing actions in general) always face one
serious problem – getting to the biggest group of recipients interested in the product (the
target group) at the lower possible cost. It is very easy to get to a small target group. For
example, you can approach five bald guys in the street and give them a flyer about hair
restoration. But how can you easily and at little cost find 100 bald people? This isn't
simple any more – it is almost impossible. Relatively easily you can find 50 mothers and
give them and ad of a product for their kids. And then you can find several aged
persons, students, lorry drivers, shopkeepers, blondes, etc.
Instead of spending significant amounts of money to reach 100 bald guys, it is easier to
pick 10 different groups and give them ads of 10 different products. Advertising costs
stay low, and in both cases one recipient out of 100 will decide to purchase the product.
Thanks to the fact that affiliate networks offer products from different categories, an
affiliate is never “condemned” to one target group. You can do easy and non-expensive
marketing by offering at the same time several dozen different products to small and
completely different target groups. This way you maximize your profits because the cost
of getting with your ad to the potential customer is low.

Posted: Tue Feb 20, 2007 8:50 pm